What is Ad Fraud, and How Proxies Help Fight It?

A proxy server is a dedicated server or software system that runs on a computer. It acts as a gateway between a client (a computer) and a server. The client is separated from the Internet by the proxy server because traffic flows only through the proxy server on its way to the requested address. The response to the request is usually sent back to the client through the same proxy server. Proxy servers offer different levels of functionality, security, and privacy depending on the use case, requirements, or corporate policies.

Proxy service is a unique resource for working on the Internet. You can use it to work with sites every day or unblock your account on social networks and so on. 

What is Ad Fraud?

What is ad fraud? Advertising fraud, also known as Ad Fraud, is an umbrella term for various actions specifically targeting an advertiser. The economic damage occurs in two main ways:

On the one hand, the desired revenue is prevented; on the other hand, the advertiser incurs costs due to commissioned advertising activities that do not generate any equivalent value due to fraudulent actions. Publishers and platforms that lose advertisers to fraudulent acts also suffer damages.

From a legal standpoint, in the case of advertising fraud, the custom advertising service is either only faked or improperly provided. Advertising fraud, in many cases, takes advantage of the fact that it is difficult to tell whether a human or a program performs certain actions on the Internet. A well-programmed bot program can perform clicks and more complex tasks on an advertising page. This so-called non-human traffic interrupts the value chain that digital advertising is supposed to create. With a proxy you can use apps and traffic safety. It is one of the best resources for it. 

Because the purpose of advertisements and banners is to appeal to interested parties and attract the attention of potential customers to the advertiser's services and products, damage can also occur if the advertising material is intentionally displayed unfavorably on a Web site or if the advertiser overestimates the quality of the advertising page because of incorrect information. So, it is very important to have safe traffic and internet connection. You can use a proxy server and work on Facebook, Google and other platforms. 

Types of Ad Fraud?

The focus of Ad Fraud is on digital advertising. Traffic operators cheat advertisers out of advertising fraud concerning the visibility of their ads. They trick the ads counter in various ways so that as many visitors as possible will see the ads. But site operators are also susceptible to external fraud scenarios.

Bots or manual manipulation are often used for this purpose. Depending on the billing model, different advertising fraud techniques have also been developed, some of which are more or less popular today. People use traffic in Facebook accounts, Google, Instagram. It helps to have more clients. But in the wrong way ads don't work. One of the best types working with this is a proxy server. It helps to have a safe connection and work with abs.    

In addition, new scams are constantly emerging, and advertisers want to make incorrect numbers credible. Therefore, protecting yourself from advertising traffic fraud and directly recognizing these types of scams is essential.

There are these types of ad fraud:

• Wherever ads are paid for by click, click traffic fraud has a place. This is probably the most traditional form of ads fraud. In this form of ad traffic fraud, click numbers are artificially inflated. This can be done either by manually clicking on the ads, or by using bots that do this automatically. The aim is to increase the number of clicks as much as possible to charge the client more money ultimately. Many companies have, therefore, already gotten rid of the pay-per-click model and rely on other forms of payment. Nevertheless, the problem of falsified click numbers on advertisements still needs to be solved.
• Impression traffic fraud is a different scam. This is based on a fundamentally different payment model, which is not based on clicks on advertising banners but on page impressions. Advertisers pay for their Google or Facebook ads according to the number of appearances on the respective website. The manipulation is therefore based on the number of images of an ad. There are various methods for this. The best known are Google ads stuffing and pixel stuffing.
• In addition to the click and impression fraud methods described above, there is another approach to manipulation. This is not limited to manipulating key figures but rather managing the advertising platform, Google, Facebook and others, the website itself. The basis here is the illegal acquisition of access rights to a domain or even copying of such a domain, combined with the infection of users' traffic browsers. In most cases, the publisher(s) have little to do with this form of fraud but are victims themselves. Therefore, both advertisers and website operators must protect themselves from this manipulation.

The many different types of digital advertising scams require just as many safeguards. Click fraud is relatively easy to avoid by not using the pay-per-click model. If you still want to rely on this variant, there are still protective measures.

Popular services where Ad Fraud can occur?

Many business owners use the advertising company. It is one of the most effective ways to draw attention to your product. Since today the Internet web occupies a large part of human life, advertising, on the one hand, brings positive results, and on the other hand, can be a way of fraud. Today, digital advertising fraud schemes are widespread in such areas of activity: 

• Facebook ad frauds;
• Instagram;
• Twitter;
• blockchain ad frauds, and so on.

These are some of the famous and popular resources with extensive user reach, and it will be challenging to track down advertising fraud. 

What is an advertising check?

The problem with advertising fraud in general, is that you can't undo its consequences. If the damage is done, you must admit failure and move on. The only effective way to deal with advertising fraud is to prevent even the slightest possibility of it occurring.

Thanks to modern technology, conducting ad verification to protect yourself is possible. This is a complex process today. It requires you to carefully analyze your actions and apply an Ad fraud solution to detect misconduct by digital advertising service providers. 

The problems of checking ads, what do you need to do?

Earnings and fraud are related concepts. Therefore, anyone who wants to get the most out of digital advertising should be able to check it for hidden wrongdoing. 

Ad fraud bots tend to act unnaturally excessively concerning ad content.

The signature-based method uses a set of patterns to detect suspicious activity, impressions, clicks, or traffic. It compares the patterns to the activity being tracked and determines whether it is cynical and worthy of further investigation.

As a result, fraudulent activity can be stopped before it establishes itself and triggers any action.

The anomaly-based method uses statistical analysis and historical data to examine ad sites, websites, or publishers and detect questionable events such as suspicious traffic spikes, odd placement of ad sites, and other interesting things.

This method is used to detect the possibility of fraudulent traffic activity. To do this, it uses a reverse scan and checks the content and its tags. It then performs a comparison with the requirements for impressions. It also compares the value to trustworthy rankings. It helps you to work normally with Google and Facebook. It is two of the most popular Platforms. 

After detecting fraudulent traffic activity, the next step is to block the source. One of the most effective methods is to block his IP. This will certainly limit the scammer's options.

It's a good idea to keep a helpful blocklist and constantly compare it with publicly available traffic blocklists. In addition to IP addresses with a proven likelihood of fraud, there should also be an additional list of suspicious IP addresses.

However, it should be noted that IP blocking is not a firewall that prevents all fraudulent traffic - it can limit and defuse open IP addresses. Still, it cannot predict possible fraudulent IP addresses.

Proxy to check ads

A mobile proxy is an intermediary that routes your traffic through itself and replaces your IP address with its own. When you send a request to a site through a proxy, the site does not see your IP, it only sees the IP address of the proxy server, which gives you the ability to browse web pages anonymously.

A proxy allows you to parse a website much more reliably, significantly reducing the likelihood that your robot will get blocked.

Using a proxy, you can send requests from a specific geographic region or device (such as mobile IP addresses), which allows you to view particular content displayed on a website for that location or device. This makes a huge difference when collecting traffic product data from online stores.

The mobile proxy service also allows you to protect your traffic company from digital advertising scams. Because it is much more challenging to find the IP address and other details of the company that has ordered the traffic ads, it requires additional resources. Therefore, scammers will not use it. 

Our company OnlineProxy offers a wide range of proxy services for safe browsing. You can choose a personal proxy service. The premium package allows you to protect yourself and your company from scammers. You get a private proxy that third parties will not use. Moreover, if you have noticed any problems with the proxy service you have bought, we are always ready to refund you for the service provided incorrectly. Use only safe resources to work online.